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A new collaboration in support of abandoned children

Mitsubishi Electric has began this wonderful new collaboration with Ai.Bi to play its part in making sure that all children can grow up in a family feeling protected, wanted and loved. 

Mitsubishi Electric e Ai.bi.

In Italy 3,000 infants are abandoned every year and 30,000 children grow up outside of a family. The Association Ai.Bi, Amici dei Bambini, or “Friends of Children”, was founded to respond at 360° to the problems faced by abandoned children, mothers in difficulty and natural, foster and adoptive families.

The non-governmental organization, founded in 1986 by a movement of adoptive and foster families, works to ensure that every abandoned child has the right to love, warmth and family.

To approach these important issues is precisely why Mitsubishi Electric took part in the event “Il bello che fa bene”, or “The beautiful that does good”, on the 5th December at the Museum of Science and Technology of Milan with the purchase of 30 seats to celebrate an evening of elegance and prestige, and an action of solidarity and charity.

The event is a way of thinking, a philosophy that every year unites protagonists in the creation of “beautiful” objects in a common commitment to do good, an evening distinguished by the donation of products by the most renowned companies in the world of design, fashion and technology and a gala dinner prepared by the very best international chefs.

Mitsubishi Electric has thus began this new collaboration with Ai.Bi to play its part in making sure that all children can grow up in a family feeling protected, wanted and loved.