A heartfelt gesture to support cancer research in partnership with AIRC Foundation
The company reaffirms its support for AIRC Foundation as a partner of the Azalea of Research Campaign and continues to fund an annual research grant focused on the prevention, treatment and early diagnosis of female cancers.
At Mitsubishi Electric, staying true to our motto "Changes for the Better", we believe that even small changes can make a big difference in building a more aware, inclusive society that prioritises everyone’s wellbeing.
It’s a commitment we share with our employees – always ready to make a difference – and with many non-profit organisations, foundations, and associations that we support every year. That’s why we’ve renewed our support for AIRC Foundation, once again standing alongside them as partners of the Azalea of Research Campaign.
In Italy alone, an estimated 175.600 new cancer diagnoses in women were recorded last year. However, today, two in three women diagnosed with cancer in the country are still alive five years after diagnosis – a result made possible by the constant progress of research. Advances in early detection, less invasive surgery, and more precise, targeted, and better-tolerated therapies have all played a role, although outcomes still vary significantly depending on the type of cancer.
AIRC Foundation is at the forefront of efforts to reduce these disparities by driving forward new diagnostic tools, treatments, and therapies.
Since 1984, the AIRC Foundation’s Azalea of Research has become a symbolic Mother’s Day flower, sold in town squares across Italy during the celebration. With around €300 million raised over the past forty years, the Azalea has become a vital ally in the fight against female cancers, making a real difference in both quality of life and survival rates.
Alongside the Azalea campaign, we’re continuing our support for cancer research by funding a new annual research grant focused on cancers affecting women. This new initiative builds on a three-year scholarship we previously supported, which has already yielded promising results – thanks to the outstanding work of Dr Beatrice Greco, who carried out her research at the Vita-Salute San Raffaele University in Milan.